Wednesday, May 6, 2009

Brook Lundy & Duncan Mitchell


Brook Lundy and Duncan Mitchell created a free online e-card service, but the messages on the cards are somewhat different than other ecards, a semi warped version of traditional ecards. Their ecards cover all occasions, birthdays, weddings, graduations, get well cards, but they also have cards for break-ups, for flirting, and for awkward thinking of you moments.

Their website, someecards.com describes the company as follows:
Someecards may or may not be the greatest thing since ecards. It was created by Brook Lundy and Duncan Mitchell and a dollar and a half-assed dream. New cards, categories, and features will be frequently added until everyone involved with the site dies.

Their dream is certainly paying off. Lundy originally pitched the idea for Someecards to Mitchell as "the lamest idea I've ever pitched you". Mitchell loved the idea and the two set to work to form a "funny ecard site". They set the site up, found some investors, hired some writers and a Director of Sales all in hopes to make the site a "successful business", a full time job. The site has become such a huge success that Lundy and Mitchell recently decided to quit their day jobs and work on Someecards full time. As of October 2008 the site had 1.5 million unique visitors a month and 10 million pageviews a month.

Someecards now also allows customers to create their own ecards and they also have a very fine blog.

Lundy and Mitchell are heroes of capitalism for taking their private property and founding a profitable website that is free for users. They have successfully met their dream of creating a "success business" and continue to expand their company. They wanted a site where people not only set ecards, but also went to just read. I have spent many hours procrastinating on their site.

A closing thought, their most popular card is vintage black-and-white illustration of a little boy sitting on a stack of books, bearing the message: “When work feels overwhelming, remember that you’re going to die."

Sources:
Someecards - about
The New York Times - Don’t Care to Send the Very Best?
The Huffington Post - Interview with Brook Lundy
Wikipedia - Someecards

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