Wednesday, December 24, 2008

Joyce Clyde Hall

This Christmas Eve, we celebrate Joyce Clyde "J.C." Hall (1891-1982) for his part in the evolution of Christmas wrapping paper. While Hall contributed to capitalism as the founder of Hallmark Cards and Halls Brothers Store, today we honor him for his work in the innovation of wrapping paper.

In the early 1900's, people used white, green, and red tissue paper to wrap their gifts for the Holiday Season. But in 1917, Halls Brother's store sold out of the festive tissue paper.

Hall began to sell envelope liners, ornately adorned paper, for wrapping use. The sheets sold for 10 cents a piece. The next year Hall sold the same style of envelope liner paper as wrapping paper, three sheets for 25 cents.

Wrapping paper was a huge success and Hall continued the marketing plan in the years to come. As of 2006, Hallmark remained the industry sales leader in wrapping paper.

Hall had already created a large, successful business by 1917. His talent in recognizing new opportunities and possibilities helped both Hallmark and his department store to become flourishing companies. Hall's ability to see the promise in envelope liners has made all of our Holiday Seasons just a little bit richer.

Associated Content: The History of Wrapping Paper
Wikipedia: Joyce Hall

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