Thursday, October 9, 2008

Alex Kendrick

The movie Fireproof is creating quite a bit of buzz after making $7.2 million in its first weekend. $7.2 million is not a lot of money when it comes to blockbuster movies, but it IS a lot of money if you spent only $500,000 on production.

Fireproof is the third movie from Sherwood Pictures, a unique movie-making operation. Sherwood Pictures is the brain-child of Alex Kendrick, an associate pastor at Sherwood Baptist Church in Albany, GA. Kendrick wanted to use technology to better reach people. His first project, Flywheel, was done on a $20,000 budget. But it was done well enough to capture an audience, sell tens of thousands of DVDs and to be distributed in Blockbuster Video stores.

They parlayed that success into Facing the Giants, their second film. Giants cost $100,000 but raked in $10 million in theaters. Now Fireproof has continued this trend, even outgrossing a big budget thriller like Eagle Eye.

But successful movies today are not successful just in the theaters and DVD rental markets. A true blockbuster today will branch out and make money in complementary markets. Kendrick has tapped into this strategy by pairing his movie with a book, The Love Dare, that is featured in the movie. Sales of the book have been brisk enough, that it will come in at #4 on the New York Times Bestsellers list for Advice books (Paperback).

Bill Gates and Warren Buffett make headlines through their efforts to apply a capitalist model to philanthropy. Kendrick seems to have found a way to make this a truly viable approach. I’m not here to promote (or rail against) Kendrick’s ideas. I am here, however, to be impressed by his use of capitalism to advance the cause that is most important to him. For this, Alex Kendrick, you are a Hero of Capitalism.

USA Today Story on Fireproof


Mrs. Reed said...

I am glad to see that this movie is doing so well! I didn't know that the book featured in the movie was a real book. Thanks for featuring Alex Kendrick today.

K T Cat said...

What a great idea for a blog!

Kerry said...

We appreciate the kind words and the support.

Tell a friend!